What is WeChat agent operation? In the WeChat ecosystem, the WeChat official account is a very large part of the user bonding. Most companies lack the ability to operate official accounts, especially traditional companies. If you want to keep up with social trends and seize business opportunities in the mobile Internet, you must will operate. It is not easy to successfully operate a public account, you must have a complete team, including planning, copywriting, design, development, customer service, etc. WeChat official account agent operation service was born
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Comparison between WeChat agent operation and self-operation
Cost Comparison
Self-operation: Independent operation requires professional WeChat operators, which is costly.
Agent operation: project-based operation, mature team, process-based arrangement, and low cost.
Content comparison
Self-operation: A single operator can only perform basic maintenance and updates, and it is difficult to take care of others.
Agent operation: provide comprehensive operation and maintenance, and keep in sync with the latest information and technology at all times.
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WeChat agent operation main service content
1. WeChat public account basic services: open a public account for the company, design and conceive a personalized WeChat avatar picture, QR code introduction, establish a public platform with interactive communication capabilities, connect to third-party platforms, set automatic replies, and customize menus function etc.
2. The WeChat public account content management system integrates the company’s requirements, pushes graphic information every day, deeply analyzes the interests of target customers in the industry, continuously improves the content structure characteristics, writes and writes article content, and properly implants corporate brands and products to achieve dissemination Purpose. Provide monthly analysis of content reading rate, rebroadcast sharing and other data.
3. Brand marketing planning-theme marketing promotion, planning online and offline festival activities for interactive communication, making marketing promotion more brilliant. Network hotspot marketing promotion, event marketing, hype marketing promotion, etc. There are also various micro activities, H5 event marketing planning.
4. User management of WeChat public accounts – Formulate user attention expansion plans, such as: mutual promotion of WeChat public accounts, offline activities of users, alliances of different industries, etc., to promote the growth of following users.
5. Other value-added and interactive communication service items: intelligent customer service, data analysis, hardware support for offline activities, BBS forum community promotion, in-depth analysis of user behavior, in-depth analysis of peer WeChat, interactive games, gorgeous special pages, circle of friends forwarding, Corporate WeChat brand case packaging, media promotion, etc.
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Shanghai Lanchang Information Technology has successfully carried out Shanghai WeChat official account agent operation for many brands and enterprises service, please contact online customer service for more information
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