What are the benefits and advantages of live streaming sales?
Live streaming can quickly increase fans, effectively drive the growth of fans, and in addition, it can convey product information more comprehensively, create a group buying atmosphere through the gathering popularity, create user application scenarios, and use interactive methods to stimulate consumers’ potential needs and enhance fans’ stickiness.
1. Live streaming sales model is novel
Traditional promotion and marketing of merchants is nothing more than posters, soft articles and other models, which has experienced long-term aesthetic fatigue for consumers. The live broadcast industry has only been a few years since its rise, and it is still a new thing for most people. The new model of “live broadcast + e-commerce” can attract consumers’ curiosity and drive sales.
2. Live streaming and selling goods have strong interaction
For live e-commerce companies that incorporate social attributes, consumers and anchors can have a good real-time interaction advantage. That is, the anchor can answer consumers’ questions in detail, and in addition, they can also try products in front of consumers, which greatly improves consumers’ shopping experience and drives consumption.
3. Live streaming anchors bring their own traffic
In addition, some internet celebrities or celebrities have begun to flock to live e-commerce platforms, and these large traffic players with their own fans can bring good shopping atmosphere to the live broadcast room. It quickly brings a lot of popularity to merchants, promotes the sales of product sales, and achieves accurate marketing.
4. Live streaming and entertainment drive consumption
The anchors of live e-commerce are usually handsome men and beautiful women. These people arouse people’s desire to keep watching through their appearance and some small jokes. Therefore, even viewers who do not have the desire to consume may click on the live broadcast room and regard watching the anchor as an entertainment method. If they really encounter the right product, they will easily cause impulse consumption.
